Gatorade Drops Artificial Dyes in Latest Corporate Win for MAHA Movement

PepsiCo announced that Gatorade will remove all artificial food coloring from powders, drinks and sports products by the end of spring, switching to plant-based dyes in what MAHA advocates are hailing as a major corporate concession to Health Secretary Robert F. Kennedy Jr.'s agenda. The move adds Gatorade to a growing list of consumer brands — including Kraft, General Mills and Tyson — that have scrubbed synthetic dyes from flagship products since the administration took office. The shift represents a cultural inflection point where pressure from a conservative-aligned health movement is rewriting the ingredients list of American mass-market food, something progressive advocates failed to achieve for decades.