The Culture
McDonald's Posts Its Slowest U.S. Sales Growth in More Than a Year
McDonald's reported its slowest U.S. sales growth in more than a year after a value push failed to land with customers still squeezed by higher prices. The chain has spent two years trying to rebuild a reputation for cheapness it lost during the inflation run-up, and the numbers suggest the discounts have not been deep enough to change behavior. Executives said traffic among lower-income diners remains the weak spot.
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